promotional content ideas

If they cant figure out how to complete their task at hand, youll be the contractor they ask for help. But take your social media posts a step further. Insomniacs have something to do while they wait for sleep. And not just because they really get me on a personal level with Instagram posts like this: Instagram (and social media in general) is a great way to show brand personality through fun and engaging content, but its also useful for converting customers quickly and easily, like this: Aesthetically pleasing, informative, and simple. One creative means of amplifying or promoting a piece of content that we do is. Here it is: http://hettlerinsurance.com/2015/02/05/top-reasons-lubbock-best-place-live-2015-2/. Before joining Hop Online in the summer of 2012, Kate was part of the success of SiteGround.com, one of the top Web hosting brands. In a modern twist on a Candid Camera prank, the agency placed a large button and a sign that said Push To Add Drama. 6. New Years may have passed, but Valentines Day and St. Patricks Day are both right around the corner. Part of the reason there are so many content promotion ideas is because each platform you can promote on has different users and appeals to different audiences. We always get permission to include images in our summary posts, this starts the relationship with other sites and bloggers. Launch or relaunch a product. And to the owner of Julian Heat and Air, it was very important to reward his crew. You have to consider things like: Just to name a few. You attract new customers through search engines, facilitate conversations, and strengthen relationships with existing customers. Your partners may be willing to allow you to guest post or feature your content as a helpful resource on their website or social media accounts. Were a digital car insurance agencylike a Kayak for car insuranceand its always a challenge for us to brainstorm exciting content in an area that, frankly, most consumers would rather not think about. Your promotion on social media largely depends on your business type. As in, dead as. In this post, you get to learn about it all: The best ideas arent limited to one format. Whether youre new to marketing or need some fresh perspective on how to promote your plumbing business, weve got you covered! We created a massive free social media campaign that spanned every known social platform for both the public and specific to the legal community. With the growth of social media, it has become a difficult task to manage your activities. Adding social media icons to your website brings more followers to your social media handles. Add the offer to your nurture streams, or replace older offers with a new one, wherever appropriate. 43. At Wrike, we developed the infographic, 10 Reasons the Death Star Project Failed, in order to trigger social sharing in all the typical sites like Twitter, LinkedIn and Facebook in addition to more niche sites like Pinterest, StumbleUpon and Reddit. Will they appreciate having one? Hold the mushrooms. 42. If youre wondering whether people still read, the answer is yes. It is crucial to be relevant and stay on top of the latest trends on social media channels. Customer testimonials play a very significant role in social media. Everyone loves a nice, refreshing beverageand considering how youre in the business of keeping homes cool, its only fitting that you keep drinks cold, too! The most creative means of amplifying or promoting content that Ive seen lately comes from. But its a powerful practice to create a dedicated content calendar with topics, timely campaigns, and delegation of work well before deadlines occur. Dont be afraid to share fun facts, like how your CEO loves black licorice and your director of operations once played professional basketball in Italy. Paul Salvaggio is VP of Marketing and Operations at digital marketing agency, Backbone Media, Inc. What is the most creative means of amplifying or promoting a piece of content youve seen companies use (or have used yourself)?. This step also holds true when analyzing specific promotion channels. A flashy banner at the top on your website advertising your promo items could make the difference between converting traffic and losing them to the company a few clicks Keep up with changing trends to make the most of your social media. A promotional or promo video is a short video that promotes a companys product or service. Its not, its actually a financial help site with pretty great blog content, courtesy of Ramit Sethi. But thats still not the key takeaway from this content. There's nothing quite as euphoric as launching a new piece of content. 4. What kind of posts do they create, and whats their branding strategy? This is a perfect (and delicious-looking) example of video content done well. Use your email opportunity to share your sale and inform your customers about your company promotional items. Not only is this a great piece of content that I refer back to, but its a popular piece of content that clearly needs to be easily accessible to people. To this point, we are still getting placements on the 5 Critical Tips for Growing Your Social Media Fan Baseand consumers are still commenting to the article about Social Networthing. 25+ Content Marketing Ideas for 2022 (with Examples) By: Suzanne Wentley Sep 27, 2022. Car donation. Although these are both days that have actual history behind them, they are probably most notable for the wine and beer hangovers that accompany their days-after. The effort changed the perception to our firm, it has solidified our web presence as a leader and it now allows us to shift gears and promote material to thousands of people connected to us with a few processes. Some other great ideas for promotional content include photos of your food truck in action, customer testimonials, and interviews with your team. Reddit is a great place to host an Ask Me Anything (reddit.com/r/ama) whereby the community can ask you questions on a variety of questions (what you do, your business, etc). Deep SERP Diving: How to Conduct SERP Analysis for SEOOctober 13, 2022 Are Your Blog Images Ready for Evolving Google SERPs?October 6, 2022, 2022 Cornerstone Content all rights reserved. Offer users a tool, or an infographic even, of quality information, where in order to use it, the viewer is incentivized to share it. A phone wallet can be put on the back of your phone so everything important is kept in one place. Velcro made two videos one about how other companies cant call their velcro material Velcro for their own products because it could cost original Velcro their trademark, and another to tell people what they could say instead (which is hook and loop, if you are curious). Love it or hate it, social media marketing is incredibly effective when it comes to connecting with your customers and advertising your business promotional items. Ok, not EXACTLY, but the stomach and room-spinning for sure. Helping people for free can have a surprising return on investment when you know your target audience. Here are a few of the best video content examples around. It will help supporters to recognize and connect with your brand. If you incorporate these words appropriately in your posts, they can easily tempt your audience and bring you more sales opportunities. Here are a couple of examples that stand out, *Movement of Data* Nearly 1.5 billion people log onto Facebook every day, which means your target audience is probably part of that. Case studies also happen to be excellent evergreen pieces that stand the test of time. Reaching the right audience will also play a vital role in word-of-mouth promotion. Overall, we really like the idea of the tool helping people with their research. Even if you arent exactly sure when youll be ready for your launch, add some reminders to your social media calendar in case youre ready before the month ends. Community engagement on forums, specifically Reddit. Content creation. Identification of your target audiences needs. This is where SocialPilot can help you efficiently manage social media marketing. These proof-of-concept articles highlight specific examples of customers who have benefited from your products or services. But what if we told you there are tons of promo products under a dollar? Pens and water bottles might be a dime a dozen, but these creative promo items are directly related to your small business trade. In addition to being a very thorough e-book, it also pulls in some other content elements, like infographic styles and a print media aspect via a download and print option. Much like a guest blog, interviewing experts on your podcast adds to your credibility. 40. Much like the Cheetos cheetah or the Chuck-E-Cheez mouse, content for brand awareness is effective when its fun. Facebook, Instagram, and YouTube are the most popular platforms that allow users to go live. Don't just wing it this free outreach tool works best when the facilitator is prepared with a script and bulleted talking points. Seasonal Content. Blogs are probably one of the most common and when done right, effective content marketing ideas out there. Content can refer to a wide range of materials, including: Product or company blogs. For example, you could use Facebook's advertising platform or HubSpot's lists tool to segment your audience for ads and emails, respectively. Use great custom visuals people love to share great images and if you customize them properly, youll get your message spread. Now you can dive straight into the sauce. Going up against the big guys and their deep pocket means coming up with creative ways to get your brand the recognition it deserves. But thats what makes it great and, more importantly, unforgettable. Learn More. It may take some experimentation to determine which of the many content marketing ideas work best to connect your business with your future and current customers. We also share on social channels with a shout out to folks we included in the summary. Pens arent the most unique promotional item, per se, but theyre one of the most commonly branded products for good reason. Was is the subtle, but clever play-on-words of Face Anything from a facial and skincare wellness brand? An aromatic candle with your company logo should be your last finishing touch! As a result, we got some nice, targeted traffic and even a few interesting leads. All related promotional content can be useful for selling the product you are currently marketing. So, its true. A new mega-content production service debuted on the heels of my operation teams successful execution of this initiative . Alternatively, your character counts on Twitter are 280, which is far lower than the limit on Instagram. His post Capture Content First Format Content Late continues to drive qualified traffic to the site. Include keywords and enough writing the page is optimized for search engines. The brands that use this tactic allocate a small budget to a piece that they know will have a high level of engagement once people are exposed to itthen they serve it up to an extremely targeted demographic and encourage engagement. Theyre constantly finding new ways to present this to their audience, like in this video.. 2. Please enter a valid email address to continue. Tools like Shopping on Instagram make it easier than ever for users to shop directly from their social feeds. 20 Holiday Content Marketing Ideas for Businesses. With his expert content marketing, they will continue to advance their skill. So, its true. One way to build mailing lists is through customer rewards programs and opt-in programs. Free and premium plans. (The common expression for a dud nail that wont come out of the wall, if you didnt know about the origin of that phrase). To use content, you need a good sense of what content marketing will mean (and what makes it hard to do it). Podcasts are another powerful platform where you can leverage audio pulled from a video format or gathered directly with a high-quality microphone. To spread the word, they created videos of the fun theory in action and sponsored a global contest with big prizes for those who submitted the best fun theory ideas. They allocated a $50 budget towards a highly targeted demographic. Consider adding online profiles and reviews in content ideas generator work. Did you know that 55% of marketers cite blogging as their top content marketing priority? Building and maintaining strong relationships with these influencers can pay off in the long run, especially if their following is in the tens or hundreds of thousands. Some examples include blog posts, webinars, behind-the-scenes, tips, etc. Even Picasso was inspired by others. This brings up the imperative question that all great content marketers ask themselves: how do I get more people to see, engage with, and react to my content? Some of the vital social media marketing tools are as follows: SocialPilot is one of the best marketing tools as it allows you to manage multiple accounts on top social media platforms at once. When it comes to the most creative means of amplifying or promoting content. It will help you increase engagement and grow your follower base. He makes it easy to understand with both visual and verbal information delivered by a real person. Get the information out of the heads of the people in your organization first via a recorded phone call and then reformat it into cross-media assets like blog posts, podcasts, videos, SlideShares, content apps, and so forth. To help you make the most of your content marketing efforts, we've outlined the best content promotion ideas across various mediums. Olays #FaceAnything content marketing campaign was effective for several reasons, but one of the biggest was the use of influencers. Once you've created or refreshed a product, priced the item and placed it for sale, it's time to release the product to consumers using your promotional strategy. But even if they dont, share a branded bookmark when youre going over the user manual to their new HVAC system. TR had just revamped one of their data products and had just hired a Subject Matter Expert to run the business. (In fact, heres a blog post on how to write a perfect blog post, for extra help). Maximize the number of viewers of your content to grow your website traffic. My favorite example of this strategy in use is how the CEO of CreditKarma.com hosted his AMA polite, courteous, and answered every question honestly. This is another excellent marketing idea for small businesses. It is an ever-changing landscape that will never be without its challenges. Getting the content professionally translated is just one strategy to choose from, but heres another direction to consider: Reach out to relevant blogs and outlets in foreign languages, which are highly aligned to the subject youre writing about. It might so happen that your competitors succeed with more followings, high engagement posts, and overall sales while you struggle to even get noticed. Its a common assumption that more traditional marketing tactics like print media are doornails. Free instructions from your business can be the answer customers are searching for. Branded notebooks and notepads make great paperweights at all your trade shows, and theyre the perfect promo object to give your business a polished, professional appearance. Decide on a realistic publication schedule and create an editorial calendar. Consider collaborating with other influencers in your niche. Have you been working on a book ready to launch in the coming months? It then appeared in 16 separate publications (and still counting) including the Nashville Business Journal, Tennessee State News, Gremln.com, and Social Times. Push for word of mouth marketing. They'll likely provide you with audience demographics so you can advertise to the most qualified listeners. We may receive a commission on purchases made from our links. This equals two pieces of relevant content from one source body that is still working to get more content placements. I am here to help you fulfill your dream of becoming a full-time coach in an honest, direct, and transparent way. Quote or mention someone it could be a company or a person and reach out to them when the post is published. The video was developed to highlight the issues surrounding traditional data centers, including the rising cost and unpredictability of the power supply, as well as the increased carbon emissions-and bring awareness to the impact that data centers are having on global climate change and how carbon-free alternatives are becoming available. Use LinkedIn's Sponsored Updates feature to promote the Company Page update related to the content and collab with designers for visual assets. To understand how to promote a story, we tried to think hard about what might actually be compelling for a journalist or reader, and to pitch the idea that way. Some of the biggest brands focus their holiday content marketing around one all-encompassing theme. Plug the content on your own podcast, giving listeners a specific link so you can track its engagement and including it in the description of the podcast. Download the Kit to follow along with the examples in this post. Here is the link to that infographic (http://workouttrends.com/nurse-night-shift-burnout). What content topics should you write about? Its maybe the last time anyone would want ice cream (20 degrees doesnt inspire a desire for freezing dessert). Once we found out the places where our audience hung out, all we did was sync our watches with theirs and schedule the posts accordingly. BRB just forwarding my mail to my new permanent address, Jenis. The basic idea is that youre leveraging the targeted audience of people who are reading this article to promote the post in exchange for an upgraded aspect of the article. Here are 20 promotional sales ideas you can use to attract new customers: 1. Neglecting your online presence beyond your website means you may miss opportunities to connect with potential customers who rely on social media platforms and review sites when researching small businesses. Not only that, but his content is multi-faceted. It will create the necessary hype. Whether its a blog, a video, an infographic, or something else, too many bells and whistles will be distracting. Create anchor text CTA towards the top of the page, using hyperlinked words to point to the offer. Improve your promos with 30 promo video ideas for your business, product, or event. 3. Do your customers necessarily need a clock? Next, we move onto promotion and this is where analyzing the competitor post really comes in handy. Maybe that value could be a drawing entry to win one of these awesome promos! Want to get something to eat?, I dont know, Ill do whatever. 28. HubSpot's Content Promotion Kit and Templates puts the tips from this blog into an actionable, step-by-step process for your content promotion efforts. Theyve built a community for their audience, and prospects participate in the free forum. A flashy banner at the top on your website advertising your promo items could make the difference between converting traffic and losing them to the company a few clicks above. Blogs can spur growth pretty darn well. One of the most creative examples Ive seen of content promotion is. Jaime Netzer is a nationally published journalist and is also Content Editor at The Zebra, where she helms the insurance industry publication Quoted. 22. Given that, the rest will follow. Theyll keep their plastic tube with them in their pocket, meaning your company will stay with them in stride. The right content does really well on social. Often, you can offer that solution. Look for users who actively provide suggestions or feedback. Write something controversial or negative people tend to comment when disagree with you much more than when they like your post. People can then get access to that bonus by Tweeting the article or sharing on facebook. Use display ads to show off the visuals of your offer with Google Display Network. Major media outlets picked it up from there and in less than a week it had amassed over 29 million view on YouTube, 3.8 million shares on Facebook and 120,000 tweets. Guess what? He is giving actual, expert fitness advice with specific exercises. Building off the last point, what you write on email doesn't always make sense for a Facebook post. You can hardly plan for results, but you can track them. Purchase ad space with a podcast network to promote your content. Win-win. You can keep your credit and ID cards safe in an RFID card sleeve. Infographics simplify information by breaking it into scannable concepts and words that are attractive, memorable, and creative. Yeah, we are going to highlight a little of our own content in this post. There is lots of information about best posting times and days for different content, and theres no doubt that this is helpful.But these tips are not from the Content Marketing Bible. To have content marketing, you need content (and more). Her work has served AARP, American Forest Foundation, National Confectioners Association, National Council on Aging, National Association for Area Agencies on Aging, U.S. Department of the Navy, and many others. By being an early adopter, you can find ways to stand out and promote your brand more efficiently. When you spend time planning innovative content marketing ideas, youll be ahead of the curve and better positioned to focus on whats important: growing your business. Think complementary for example, if you own a personal fitness gym, consider collaborating with a nutritionist. 5. Here are nine ideas to help you promote content on social media. Do you have a new program coming online in the next couple of months? Read More Housecall Pro releases four new powerful featuresContinue. Because wed invested time and resources into making a compelling summary of the experiment, had several publications, including Business Insider, simply republish the piece whole. Customers love socially conscious businesses. 2. Your content will attract more eyeballs when they are at home before or after work. They make you remember them with an unexpected method of delivery, They drive traffic to other related content, They produce long-term effects (take a nice vacation while your blog continues to rank), They can establish you as an expert on a subject, I definitely dont remember the goals I made last year (. Not only does this ensure you avoid the risk of coming across as redundant across all channels, it also ensures your messaging is appropriate for each platform. I repeat, not. Go figure. With these cleverly-shaped clip holders, the office can now have everything and the kitchen sink! Learn more about our process. Related: 161 Prize Ideas for Marketing Contests To Consider. Video promotion typically requires more planning and effort than other promotion types, since you'll have to script, shoot, and edit with the help of a dedicated videographer. Get even more visual with Instagram ads. As a top strength and conditioning coach for all-level athletes, he has incredible (and rare) expertise and he shares great examples of tactical principles through his content. White papers are longer. You twist, you lick, and you dunk. Just like a pen, a highlighter will see plenty of action. The problem, however, is that the most interesting and engaging content lives with these thought leaders-your executives, engineers, partners, brand advocates, and customers. Here are a few examples of the ways you can advertise on them: 29. Theres a lot to take away from this blog, and one major thing is the use of customer language. Successful marketing in 2022 requires managing your reputation both online and off, using a mix of digital and traditional marketing channels. It's the perfect opportunity to point the visitor to a piece of content you think would enhance the buyer's journey. Although, some potential customers might be on social networking sites while at work (e.g. To avoid getting overwhelmed, pick one or two social media channels where your target audience is the largest and plan your campaigns. Now they at least had a single name only a first name, in fact with whom to follow up. I scream, you scream, we all scream for a great video marketing example! From SEO keyword research help to great content, Moz has a lot of great resources. Megan Bozman is Director of Marketing at Verne Global. For a smaller business, its not always easy to get your hands on expensive, top-notch video equipment or amazing editing. Kate Proykova is Managing Director of Hop Online, an SEO and Content Marketing Agency. See answers from the 30 marketers we talked to below: Tom Treanor is the Director of Content Marketing and Social Media at Wrike, a leading SaaS project management and collaboration platform. Another method of video outreach that can fall under content marketing is paid online lessons. I recently updated an older post to mention a well-known marketing tool and tweeted the owner to let him know. Get 14 days of the best marketing automation platform totally free (no credit card, no obligation. NOTHING about content marketing is easy. Be sure to list your discount in coupon directories in order to gain more qualified leads. Ask Your Email Subscribers. Hacking, Tiktok We ended up some great press in large industry publications which generated backlinks, traffic and direct sales. Recommended Reading: Quality Content: The Ultimate Guide to Creating Content that Engages and Converts 2. Large content pizza with blogs, videos, and infographics. The goal in this group is to help coaches and solopreneurs to get clients and grow their businesses while learning new strategies and developing connections. Ive been a customer for 5 years now just from that grasshopper. By placing aesthetically pleasing calls to action at the end of our videos, we can promote new content to relevant viewers. As he famously said: Obviously, dont steal ideas. Since your list of email subscribers often overlaps with your list of content readers, they can provide ideas that Check out these five promotional content ideas to increase brand Marketing, easily schedule posts at the optimal time, 6 ways to promote your business with social media contest, Social Media Marketing Campaign Checklist, 1. If youre a savvy entrepreneur, you would have researched the market to understand the product demand. All Rights Reserved, Site designed by Connect Web Design Studio, {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}, __CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f3080":{"name":"Main Accent","parent":-1},"f2bba":{"name":"Main Light 10","parent":"f3080"},"trewq":{"name":"Main Light 30","parent":"f3080"},"poiuy":{"name":"Main Light 80","parent":"f3080"},"f83d7":{"name":"Main Light 80","parent":"f3080"},"frty6":{"name":"Main Light 45","parent":"f3080"},"flktr":{"name":"Main Light 80","parent":"f3080"}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"f3080":{"val":"rgb(114, 85, 163)"},"f2bba":{"val":"rgba(115, 86, 164, 0.5)","hsl_parent_dependency":{"h":262,"l":0.49,"s":0.31}},"trewq":{"val":"rgba(115, 86, 164, 0.7)","hsl_parent_dependency":{"h":262,"l":0.49,"s":0.31}},"poiuy":{"val":"rgba(115, 86, 164, 0.35)","hsl_parent_dependency":{"h":262,"l":0.49,"s":0.31}},"f83d7":{"val":"rgba(115, 86, 164, 0.4)","hsl_parent_dependency":{"h":262,"l":0.49,"s":0.31}},"frty6":{"val":"rgba(115, 86, 164, 0.2)","hsl_parent_dependency":{"h":262,"l":0.49,"s":0.31}},"flktr":{"val":"rgba(115, 86, 164, 0.8)","hsl_parent_dependency":{"h":262,"l":0.49,"s":0.31}}},"gradients":[]},"original":{"colors":{"f3080":{"val":"rgb(23, 23, 22)","hsl":{"h":60,"s":0.02,"l":0.09}},"f2bba":{"val":"rgba(23, 23, 22, 0.5)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.5}},"trewq":{"val":"rgba(23, 23, 22, 0.7)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.7}},"poiuy":{"val":"rgba(23, 23, 22, 0.35)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.35}},"f83d7":{"val":"rgba(23, 23, 22, 0.4)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.4}},"frty6":{"val":"rgba(23, 23, 22, 0.2)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.2}},"flktr":{"val":"rgba(23, 23, 22, 0.8)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.8}}},"gradients":[]}}]}__CONFIG_colors_palette__, 5 Promotional Content Ideas to Skyrocket your Sales. Blogging can be a highly effective content marketing tool for businesses in all industries, including real estate. When someone comes to your website, chances are that visitor wants to learn more about your business and its content. More popular content marketing ideas include videos that simply focus on what makes each product or service noteworthy. The LinkedIn Secret Sauce e-book download is another great example of content. Think about investing in a big-ticket promo item that can lure customers in Two-thirds of people are willing to share their information with companies, but only in exchange for some perceived value. You may want to work with a content writing agency if you or your employees dont have the time or talents to create consistent, clear, engaging writing. Your customer will definitely appreciate them the next time they go to work in their landscaped yard or renovated attic. A little wit, a little comfort, and a LOT of great content. Business promotional items are fantastic for getting your company seen by potential customers so you can gain more leads, close more deals, and drive more growth. Running the heat can get expensive, so localized space heaters are great company promotional items during the colder months. There may be people in your organization who have a lot of valuable things to say that can't fit into a blog post or white paper. Its cute and fun to be creative with things like titles or intros, but remember this mantra: clarity over cleverness. A branded multi-tool might be the most effective promotional item to date. For example, turn your blog post into an infographic, or your latest blog series into a gated ebook, to make the most out of each offer. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Copyright Successful Coaches LLC. Maybe your budget is caught up in your marketing campaign, or maybe you just dont think the return on investment is worth your time. At the end of the post, include instructions for how your customer can win one of their own! Dollar Shave Club Video: This video cost them $4500 dollars and single handily drove in millions in revenue and put them at the top as a premier shave blade provider. Content marketing ideas for small business owners dont have to start from scratch. It was like doing outreach, but in a slightly different format that catered towards news publications. Yes, you can easily create a Facebook page, post on your profile, or start a live stream on your Instagram handle. Free and premium plans, Sales CRM software. Take up its free trial to be a social media marvel. 39. Here are a few strategies for using influencers for content promotion. It has garnered great feedback from existing clients, adds value to potential clients and has brought in dozens of random clients we would have otherwise never been exposed too. They are more likely to use it while commuting or after having dinner with their family. Taking notes from other content marketers is a huge help, so lets give it a shot. Maybe not. But what if you dont actually have the resources to do exactly what theyre doing. Overall, Volkswagen Sweden raised their share of the auto market from 10% to 13%. Step 1: Look at previous blog posts, and analyse what type of posts have got maximum page visits from Twitter, Facebook, Google+ etc. Rewarding your customers by keeping them in the loop can increase your sales. Free and premium plans, Customer service software. Related: Content Brainstorming: How to Brainstorm Content Ideas. He delivers a whole content experience by connecting tactics to big-picture thinking and goals. Everything seems to repeat, and you are left with no jaw-dropping plans. If your business doesnt have a blog on its website, check out this article about why blogs are vital to your success. The exciting part about this was that its an animated video that has humor, but yet it still tells the story of what the problem is and how Verne Global solves it. 2. Test out different posts to see what resonates best with your audience. Expert status creation. The name of the company alone induced a certain curiosity in me. Instead of talking about insurance (something too many other brands do is talk about themselves and their services by the way), I wrote an article about the city where the client was located. How do you replace your RV refrigerator power board? Or, just learn how to use other channels (like LinkedIn), effectively straight from an inside source. First, use a series of posts during the next month to build some hype. Calling all landscapers! 5. for our brand. Phone stands are one of the hottest promotional products right now because they allow for hands-free entertainment across different devicesplus they come in super fun shapes! Spoiler alert: A lot, and we have all the ideas you need. Maciej Fita is the Managing Director of Brandignity, a full service internet marketing company. We also reached out to retail and restaurant associations to let them know that we had created a piece of content highly relevant to their readers. Nothing but smiles over here. Audience, we fished deep on every social network and forum to select those that are passionate about health and are actually info-mongerers. Content promotion should never be a guess, and you'll want to be able to look back on your messaging to see what worked and what didn't so you can adjust for future content launches. Personalize your work by sharing a blog with your: Blogs that answer frequently asked questions are especially effective because you can structure them with plenty of sub-headings and bullets to make them fast and easy to read. It will increase the chances of them noticing your product, browsing your site, and even sharing your offerings with others. You cant get more expert level than hearing about LinkedIn content marketing from LinkedIn itself. Although not necessarily the most unique promotional item, drinkware is universally well-received. Organic search is hugely helpful for content marketing, but only when people can actually organically find the content. Required fields are marked *. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Great post! He is the key driver of firm marketing initiatives including the implementation of a full scale web 2.0 lead generation platform. They are also easily shareable, making this a simple yet effective social media strategy. Social media provides social proof of your brand loyalty and boosts your awareness of your quality service. Use talking points and links to landing pages on your website. Every time they contribute a few cents, theyll think about all the money theyre actually saving day-to-day on their energy bill. If you, a kitchen appliance company, happen to have an in-depth tutorial on everything they need for success, they may provide my email address in exchange for it. If you want your blogs to do that, I suggest taking a look at theirs. Consider offering this as a price to the customer who brings in the most referrals all summer. Through relatable language, images, and an engaging story, COPYHACKERS earned themselves my subscription just from reading this one blog. Its short yet educates people and influences them to take a step forward. Whys that? If your new website is almost ready to come online, make sure youre integrating this launch with your social media platforms. It is not easy to brainstorm ways and be up-to-date with the latest trends. Definitely helped. You can use Twitter spaces and Instagrams live rooms. That means that a lot of content consumers are more likely to skim over content than spend time going through all of it. Eric Cressey is a great blog example. Get inspired by the best promotional videos, then try them for yourself. For example, consider creating visual quotes from a recent blog post. We had hundreds of accounts that we would share and promote our content with. Customize messaging for each channel. 30. If you want to expand the clientele of your family law firm, perhaps connect with nonprofits focused on children and families. Given that social media has become a platform for influencers across all industries to create a platform or support a cause, this makes for an extremely effective channel to place content that speaks to an audience in their same voice. It encourages potential leads to visit your social media profile and website for more of your content. A security camera gives homeowners better peace of mind while theyre away and if your unique promo item ever helps solve a future crime, your company will be the hero of the story. At first, my eyes popped out of my head reading the headline (which honestly should have been my first clue at it being a great resource) because WHO DOES THIS? On related pages within your site (such as product pages and thank-you pages of other content), include a link to the offer to download. Spread out posts over a few weeks or months to continue a steady stream of traffic to the landing page. ; 76% of email subscribers have made purchases from an email marketing message. And the plus about this print publication? If the project is too large in size (pun intended), your company will be right in the palm of their hand. It was something simple about the top reasons to live in Lubbock, but it earned 500+ shares on Facebook, and lead to several clients. You can also try GIF and video ads here rather than just images. Edd Wilson is the Digital Account Manager at Impression, a digital marketing agency based in Nottingham that delivers outstanding SEO, PR, PPC, web design and mobile marketing campaigns for clients. This post featured a scrolling carousel of shoppable images which took you directly to your desired product page for an easy purchase. Say youve recently finished a massive bathroom remodel complete with granite countertops, ambient lighting, and a huge porcelain tub. Contractors working in especially humid areas should think about offering this unique promotional item that your customers will fight over. Do you need to know the exposure risks of the underlying securities in your derivative products? 45. What's most important is to publish on a regular schedule. The infographic tied two themes together, project management and Star Wars, and successfully extended our brands reach online. Dont do it. Here are the December awareness causes you can use for cause-based marketing. Use tracking links and analytics tools to keep your eye on what promotion ideas are generating views to your content, submissions, leads, and customers. He specializes in search engine optimization, content marketing, and media buying. Donna Childress is a Writer and Communications Strategist at Yoko.co, a Website Design Firm and Tactical Interactive Agency based near Washington DC, and also the founder of Childress Communications LLC. 37. Many of our clients come from the retail and hospitality verticals, so for Valentines Day we created an interesting infographic about how this holiday impacts those industries. However, for content offers that aren't supported by ample search volume, or for smaller companies looking to build awareness, paid promotion can be a useful way to get your content in front of a larger audience. If you make a company promotional item in the form of a calendar magnet they can attach to the fridge, itll do more than just keep track of dates; itll give them a subtle reminder about that exhaust fan you recently repaired. 1. Sometimes, reading is just plain hard. The end result was more than 100k views and counting of the story, and many hundreds of social shares. But what other content marketing ideas havent you considered? David Smith is co-founder/co-creative leader of advertising agency, Immortology in Chapel Hill, N.C. Kathryn Lagden is a Digital Strategist with 15+ years experience managing online operations, digital marketing, and social media for various clients and companies. E-books and digital publications are going strong too. You can go live and take up a tutorial or Q&A session. 13. Our authors research and recommend the best products. A few thought leaders also blogged about the initiative and Jay Baer actually likened it to harvesting which I thought was a great way to describe our efforts. A successful strategy will fail without proper research. Social media users who arent your followers will be lured to follow you because of such charitable initiatives. Podcasts can be edited with simple software, often reserved as content ideas for marketing agencies. Being genuine, courteous, and simply asking for the share is often all it takes to amplify our summary posts and get them shared beyond our own community. Lets be honest. Through trial and errors, we found out that visual content (images, videos, gifs, infographics ) fetched us far more visibility and loyal user base than any quality of text content. If there are other industry-specific online profiles, integrate them into your content marketing strategy. Save thousands of dollars. A great blog headline needs to: So, a fellow content marketer sent me this COPYHACKERS article. These are not people looking for basic fitness content. Make sure to promote these sessions in advance using stories with countdown stickers. Quality of leads improved and included more corporate emails and phone numbers. Although you may occasionally have a month where you arent offering any promotions or launching something new, this will likely be the exception rather than the rule. Publish high-quality & authentic content, 6. Stay on top of all your new customers using Housecall Pro software for small business owners. However, if you have video experts at your disposal, it's one of the most effective methods for promoting content. Operation Santa Paws. They make it easier for customers to find and follow you. Spiritual literacy. You can then repost their content as social proof of your brand impact. We did just that. Chances are others will have similar interests, and you can provide value for your target market with an informational piece of content. People search the internet because they are looking for solutions to their problems. The more targeted you are when crafting the content within your profile, the more likely your audience will respond. Brainstorming outreach strategies for growing businesses can feel like an exhausting and seemingly endless task. Branded watering cans are unique promo items for landscapers who want to stay fresh in their customers minds. It was quite clever in that if you knew Paul as many of us did who is a very well respected as well as a very affable guy, you not only immediately felt you were being let in on the inside joke but you also realized that TR was very serious about this product. Such promotional offers usually work best during holidays and other big events. Reading isnt the only way to connect with customers. If youre a dermatologist, try http://www.reddit.com/r/skincareaddiction. The most creative means of amplifying or promoting a piece of content Ive seen is. Perhaps there are crafts or recipes that dovetail nicely with your business model. One thing thats great about this infographic is that its very simple. Pin a post to the top of your page linking to the landing page of your content. Repurpose your content into new formats. When it comes to content promotion, better should trump best.. They are included among these good blog examples for a reason. Make someone smile ear to ear when you tell them theyre the winner of your business promotional item! Prior to your download, they give you an early taste and what to expect from the content. Dont forget them. In terms of amplifying content, this is the very content your target audiences want to share most. GIFs are a great way to showcase Always On Time: Last Updated & Published Time Stamps & SEOOctober 11, 2022 You'll gain access to four templates to help you plan your promotion and reach out to leads, customers, and influencers so even more people will interact with your content. 3. Verne Globals The Green Data Center Problem animated video, https://www.youtube.com/watch?v=vBRStNUyIA4. Whenever you release a new piece of content, challenge yourself or your team to find a new channel to promote it. Launching and promoting a product are both part of the process Facebook targeted ads and dark posts to promote content. Check out this content marketing plan workbook. One key thing to remember about content is that it doesnt always have to directly lead to a purchase or subscription conversion. It lets you promote your brand for free. 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